G.I. Joe began in 1964 as a line of 12-inch articulated action figures produced by Hasbro. They represented four of the branches of the U.S. Armed Forces with the Action Soldier (Army), Action Sailor (Navy), Action Pilot (Air Force) and Action Marine (USMC). Originally, the dolls were to be named "Rocky" (marine/soldier) "Skip" (sailor) and "Ace" (pilot), before the more universal name G.I. Joe was adopted by Hasbro. The initials G.I. stand for Government Issue and the term G.I. Joe had become a became a symbolic term for U.S. soldiers (predating the action figures), especially infantry forces, during WW II. The development of G.I. Joe toys led to a new category of commercial toy marketing: "action figure".

In 1982, the G.I. Joe line was relaunched with the smaller 3¾" scale complete with vehicles, playsets, and a complex background story involving an ongoing struggle between the G.I. Joe Team and the evil Cobra organization. The relaunch pioneered several tactics in toy marketing, combining traditional advertising with a new cartoon miniseries and an ongoing comicbook.

G.I. Joe was inducted into the National Toy Hall of Fame in Rochester, New York, in 2004. G.I. Joe action figures and accessories are among the most collectible toy lines of all time.

YoGIJoe.com offers both collectible vintage and contemporary G.I. Joe action figures, accessories, comics and related products. Following is a sampling of vinatage and contemporary G.I. Joe offerings:



GI Joe Pursuit of Cobra POC SKYDIVE Loose Complete 1106 includes filecard
Gi Joe Pursuit Of Cobra Poc Skydive Loose Complete 1106 Includes Filecard
Paypal US $4.25
GI Joe Pursuit of Cobra POC SKYDIVE Loose Complete 1106 includes filecard
GI Joe 30th Anniversary VAMP MK II Vehicle Loose DARK GREEN Variant NEW
Gi Joe 30th Anniversary Vamp Mk Ii Vehicle Loose Dark Green Variant New
Paypal US $16.00
GI Joe 30th Anniversary VAMP MK II Vehicle Loose DARK GREEN Variant NEW
GI JOE THE RISE OF COBRA DR LEWIS COBRA COMMANDER
Gi Joe The Rise Of Cobra Dr Lewis Cobra Commander
Paypal US $19.95
GI JOE THE RISE OF COBRA DR LEWIS COBRA COMMANDER
GI Joe 30th Anniversary Cobra Viper Chrome Face Army Trooper
Gi Joe 30th Anniversary Cobra Viper Chrome Face Army Trooper
Paypal US $9.95
GI Joe 30th Anniversary Cobra Viper Chrome Face Army Trooper
12 Vintage GI Joe Figure SAW Viper Roadblock Snow Leatherneck Flak Mindbender
12 Vintage Gi Joe Figure Saw Viper Roadblock Snow Leatherneck Flak Mindbender
Paypal US $13.50
12 Vintage GI Joe Figure SAW Viper Roadblock Snow Leatherneck Flak Mindbender
GI JOE Pursuit of Cobra ALLEY Viper Fury Driver POC
Gi Joe Pursuit Of Cobra Alley Viper Fury Driver Poc
Paypal US $19.95
GI JOE Pursuit of Cobra ALLEY Viper Fury Driver POC
VINTAGE GI JOE FOOT LOCKER
Vintage Gi Joe Foot Locker
Paypal US $18.50
VINTAGE GI JOE FOOT LOCKER
HALO ANNIVERSARY SERIES MASTER CHIEF COMBAT EVOLVED
Halo Anniversary Series Master Chief Combat Evolved
Paypal US $4.99
HALO ANNIVERSARY SERIES MASTER CHIEF COMBAT EVOLVED
GI Joe Cobra 1991 Commando SNAKE EYES MOC ARAH 91
Gi Joe Cobra 1991 Commando Snake Eyes Moc Arah 91
Paypal US $37.95
GI Joe Cobra 1991 Commando SNAKE EYES MOC ARAH 91
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GI Joe Sky Striker Jet with Capt. Ace Figure
GI Joe Sky Striker Jet with Capt. Ace Figure
List Price: $44.99
Sale Price: $28.77
You save: $16.22 (36%)
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days
GI Joe Ultimate 12 Inch Paratrooper
GI Joe Ultimate 12 Inch Paratrooper
List Price: $29.99
Sale Price: $22.00
You save: $7.99 (27%)
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days
GI Joe 3 3/4 Collector 5 Pack -GI JOE vs. COBRA
GI Joe 3 3/4 Collector 5 Pack -GI JOE vs. COBRA
Sale Price: $31.98
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days
GI Joe 12 Inch Rapid Strike Commando
GI Joe 12 Inch Rapid Strike Commando
Sale Price: $41.95
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days
GI Joe Bravo Dragonhawk Helicopter
GI Joe Bravo Dragonhawk Helicopter
List Price: $34.99
Sale Price: $22.55
You save: $12.44 (36%)
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days
GI Joe 12 Inch Police
GI Joe 12 Inch Police
Sale Price: $47.95
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days
GI Joe 12 Inch Army Heavy Gunner
GI Joe 12 Inch Army Heavy Gunner
Sale Price: $39.95
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days
GI Joe 12 Inch Firefighter
GI Joe 12 Inch Firefighter
Sale Price: $23.99
  Eligible for free shipping!
Availability: Usually ships in 1-2 business days
Gi Joe Movie Ninja Storm Shadow Figure, 12
Gi Joe Movie Ninja Storm Shadow Figure, 12"
Sale Price: $29.99
  Eligible for free shipping!
Availability: Usually ships in 24 hours